I watched Apple’s “Surprise and Shine” event Wednesday night with three browser windows open, two colleagues on Slack, and a legal pad I filled with conflicting product names. That last part is the story nobody at Apple will admit: the biggest hardware launch in years shipped with a communications problem. The company that famously obsesses …
I’ve watched a lot of Apple keynotes from this desk. Somewhere around the twenty-five year mark you develop a rhythm for the second week of September: charge everything, clear the schedule, keep a notepad for the two features that actually matter versus the forty minutes of theater around them. But Wednesday’s event — Wednesday, September …